Allegra Print & Imaging Arizona has worked hard to support clients in achieving their organizational goals. We were recently recognized by PODI (Print on Demand Initiative) for our results with a fund raising campaign. The campaign was developed to support AZCA (Arizona’s Children Association) an Arizona based non-profit.
PODI publishes a handful of case studies each year that highlight some of the greatest successes in the digital print / cross media industry. Allegra Print & Imaging was recognized for one of our multi-channel campaigns that included email, direct mail, and variable data print marketing. This multi-channel approached significantly improved the results of the AZCA annual appeal.
What made this campaign so successful? By working with our client we were able to clearly identify a targeted group of potential donors. We then spent the time to understand what motivated those potential donors to give. By creating a highly relevant appeal and delivering the message through multiple channels, donations grew more than 2 ½ times over previous campaigns. Learn more about how email, direct mail, and personalized URL’s (PURL’s) helped drive this campaign by downloading the PODI case study.
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