Allegra Arizona “Best of Arizona Business 2009”

Allegra Print & Imaging was recently recognized as a “Best of Arizona Business 2009” by Ranking Arizona. This honor is a result of the largest business opinion poll in the state. This year Allegra Arizona was graciously selected as one of the top companies in multiple categories. Allegra was awarded second place in both the Advertising and Marketing, and Business Services categories.

When asked about the recognition Allegra’s President Eileen Rogers commented “We are excited that the marketplace has recognized our increased focus on enhancing the client experience. We hope that with our continued focus on delivering business results for our clients we will receive the honor again in 2010”

Selection of the 2010 Best in Business is available online now at Ranking Arizona Allegra Print & Imaging can be found in two categories again this year. To vote simple choose to browse by category.

Advertising & Marketing → Commercial Printers

Business Services → Copy, Duplicating, & Printing

Use Direct Mail for Lead Generation

Direct mail marketing is a highly effective way to develop a lead generation system. Success in direct mail marketing can be impacted by dozens of factors, but there are three key areas that are critical to address. We have outlined the most important areas to focus on in the development of your direct mail campaign.

The List – In any direct mail effort you will need a mailing list. This may be an internal “house list”, or may be a purchased list. The foundation for success is that you have accurate data. Allegra Print & Imaging can help support you by either sourcing a mailing list for you, or cleaning your existing data. The Allegra mail department has robust software that integrates with the USPS. This software allows us to clean your list by removing bad addresses, and updating records that have a mail forwarding on file.

The Creative – After cleaning your data you can be assured that your mail piece will arrive at the recipients home or place of business. Getting there is only part of the battle. Once the mail has arrived, you must get the receipient to pay attention to your piece rather than the other fifty items in the mail box. A good design will help you accomplish this. The best designs are clean, and engaging. Trying to do too much on a single mail piece is a common mistake. Keep the message clear, and do not try to accomplish anything more than getting the recipient to respond.

The Offer – If you want to drive results make sure you have a strong offer. Every day people are bombarded with thousands of marketing messages. If you want them to respond to yours you have to give them a good reason. Offers may include things like a free trial, special gift, or discount. The stronger your offer the better your response. The right offer sent to the right person at the right time will never be considered “junk mail”. Your job as a marketer is to ensure that you have followed these simple principles to achieve success.

A more comprehensive marketing guide is available for free download at AllegraDownload.com

Client Campaign Highlighted by PODI

Allegra Print & Imaging Arizona has worked hard to support clients in achieving their organizational goals. We were recently recognized by PODI (Print on Demand Initiative) for our results with a fund raising campaign. The campaign was developed to support AZCA (Arizona’s Children Association) an Arizona based non-profit.

PODI publishes a handful of case studies each year that highlight some of the greatest successes in the digital print / cross media industry. Allegra Print & Imaging was recognized for one of our multi-channel campaigns that included email, direct mail, and variable data print marketing. This multi-channel approached significantly improved the results of the AZCA annual appeal.

What made this campaign so successful? By working with our client we were able to clearly identify a targeted group of potential donors. We then spent the time to understand what motivated those potential donors to give. By creating a highly relevant appeal and delivering the message through multiple channels, donations grew more than 2 ½ times over previous campaigns. Learn more about how email, direct mail, and personalized URL’s (PURL’s) helped drive this campaign by downloading the PODI case study.