Thursday, February 19, 2009

Traditional vs. Target Marketing


Do you know the difference between traditional direct marketing and real-time targeted marketing? For starters, typical direct marketing has a mass message and response rates hover around 2%. Real-time targeted marketing has a personalized message and response rates can be as high as 10%, 20% or even higher. When the economy is tight, it pays to market smarter!

There’s no better way to increase your results than utilizing personalized direct marketing. If 2 out of 100 people respond to traditional direct mail, then getting upwards of 20 or more out of 100 people is not only smarter, but cost-effective too. Personalized direct mail has been proven to increase average order size and increase customer retention. That’s a winning combination during any economy, but will definitely help you successfully navigate today’s economy. The bottom line is you will:

Increase marketing efficiency and effectiveness
Develop a steady stream of qualified sales leads
Increase your return on marketing investments
Improve the conversion rate of leads to revenue


We develop direct marketing campaigns from the ground up and start with a strategy based on your business objectives. By segmenting your database, we can create and deliver highly relevant and personalized messages and offers to individual customers or prospects. We can integrate your direct mail with other media channels (email, Internet, etc) to boost awareness and response rates while providing you with a real-time dashboard for campaign tracking.Get smart. Get results. Get through a down economy with real-time targeted marketing. You’ll be able to save money while increasing sales. Allegraaz.com